Digital Marketing & Search Engine Optimization

CEPR1358 Non-credit course 7
Description:

Digital marketing strategy is one of the most important aspects of marketing for every business, and Search Engine Optimization is a crucial piece of any digital marketing plan. This course will focus on techniques for building a strong digital marketing plan to drive better search results and develop a substantial online presence.

SEO has changed and will continue to change. Many companies waste hundreds or even thousands of dollars on SEO campaigns that produce no real results or become ineffective due to algorithmic changes in search engines. The key to a competitive and long lasting SEO strategy is to build, maintain, and spread good content. In this class we will dive into different ways to build brands and establish strong search engine page rankings.

Objectives:

Course Objectives:

  • Comprehension of multiple aspects of search engine optimization
  • Basic knowledge of various tools that can be used to help search engines discover and display your website
  • Understanding why content is king to any SEO campaign
  • Grasping the importance of building online partnerships to develop inbound links


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