Professional DevelopmentCourse Details

Web analytics are a treasure trove of data for any business. They provide crucial information concerning which marketing mediums, messages, campaigns, and ideas are delivering a return on investment. This knowledge helps businesses better understand consumers, and gives them key insight into the interests, locations, and online engagement patterns of their potential customers. This course will provide you with the skills necessary to establish analytics accounts and use the data they supply to make decisions that improve your digital marketing strategy.

Course Objectives:

• Grasp key web analytics terms and concepts
• Develop proficiency in the fundamentals of Google analytics including account setup and dashboard alignment
• Understand how to use data to make strategic digital marketing decisions
• Become adept in other offsite tools to gain additional digital marketing insights