Successful Marketing Principles and Practices

PD-SM07 Non-credit course 4
Description:
Every organization has two fundamental responsibilities: Develop products (goods and services) and market products. Marketing products generates revenue. Everything else is overhead. This course teaches the essential concepts, frameworks, principles, and applications of effective marketing. It is a course that senior, middle, and supervisory managers in every department should carefully study.
Objectives:
  • Developing a marketing plan
  • Building customer relationships
  • Identifying the best target market
  • Understanding consumer and organizational behavior
  • Applying product strategies (goods and services)
  • Applying promotion strategies (advertising and selling)
  • Applying pricing strategies
  • Applying distribution strategies
  • Internet marketing strategies

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